Have you ever wondered how some websites make people fall in love with a business?
A high-converting website is like a superhero that attracts visitors and turns them into repetitive and loyal customers.
So, let’s grab a coffee and look at the secrets behind their success. Get ready to discover the superpowers that can make YOUR website design stand out!
The Power Of High-Converting Website 2024
Make A Super First Impression
When people visit your website, you want them to say, “Wow, this is awesome!”
Superhero websites do this using something special called a “value proposition.” It’s like a clear message that tells visitors why they should choose your business. To make your value proposition powerful, use words that grab attention and make people curious.
Just like a catchy headline on a superhero comic book, your headline should make visitors say, “Wow, this is cool!”
Secret 1: Create A Clear Message
- Your website needs to tell people what you do and why it’s amazing.
- Use words that grab their attention and make them curious about your business.
- For example, if you have a dog grooming business, you can say, “We make dogs look so fancy, they’ll be ready for the red carpet!”
Secret 2: Craft Catchy Headline
- Break up your content into easy-to-read sections with catchy headlines.
- Make them fun and interesting, like “Unleash the Secrets of a Happy Doggy Makeover” or “Our Paw-some Grooming Services Will Make Your Pooch Wag with Joy!”
Get People To Explore More
Imagine your website as a treasure map, and the call-to-action buttons are like X marks the spot! These buttons tell visitors what to do next, whether it’s to buy a product, sign up for a newsletter, or explore more.
To make your buttons irresistible, use colors that pop and words that make people want to click. Remember, the right place and the right words can make a big difference!
Once people are interested, you want them to explore your website and learn more about what you offer. Here’s how to do it:
Secret 3: Add Better Call-To-Action
- Create a call to action button or link That Says “Click Me!” without saying “Click me!” Instead, say fun things like “Discover More Paw-some Services” or “See Our Tail-Wagging Products!”
- Use colorful buttons and links that stand out, so people know they can click on them. Don’t use more than 3 types of buttons, and make the important ones stand out.
- Underline links inside paragraphs, to help users with low-vision see them with ease.
Secret 4: Make Navigation Easy
- A high converting website is easy to navigate, like a treasure map with clear directions.
- Use a menu at the top of your website with clear categories like “Services,” “About Us,” and “Contact.”
- Use relevant buttons to link pages and create a clear path for your user.
Share Cool Stories And Reviews
Now it’s time to bring in happy customers to vouch for your business!
Social proof is like having a team of superheroes cheering for you.
Customer testimonials and reviews show others that your business is trustworthy and awesome. People love to hear stories from happy customers, and get motivated to contact you or buy from you. So, gather those testimonials and watch your website soar!
Secret 5: Share Cool Stories
- Ask your happy customers to share their stories and experiences with your business.
- Feature these stories on your website, so others can see how amazing you are.
- For example, share a story about how you transformed a scruffy pup into a dashing diva, and include a funny picture to make people smile.
Secret 6: Show Client Testimonials
- Have you done a free service in the past? Ask them to write a public testimonial on your Facebook page or website.
- Have you just delivered a project or completed a service? Ask your customer to write a public review.
- Most people either forget or ignore the request to leave a review, so make an incentive strategy to motivate them.
Secret 7: Shout Out The Love
- Show off any awards, certifications, or positive reviews you’ve received.
- Let people know that you’re the best in town and trusted by others.
- Use Social Proof Tools to help you with this:
- create an external page to collect testimonials (like Outline Planner’s Trustpilot)
- allow for ecommerce website reviews (or install a plugin to capture reviews)
- use a WordPress plugin like Notification X to display real time sales notifications
- use a Facebook page to collect public reviews
- add your business on Google map to capture even more reviews
Make Forms Easy And Fun
Nobody likes to fill out long and boring forms, right?
We want to make it easy for visitors to become customers!
By simplifying your forms and asking only for essential information, you can make the process quick and enjoyable. Think of it as a superpower that saves time and reduces frustration for your visitors. Zap away those complicated forms and let the magic happen!
If you want people to sign up or contact you, you need to make it easy and enjoyable.
Secret 8: Simplify Your Forms
- Keep your forms short and simple, asking only for essential information.
- Nobody wants to spend ages filling out a form, so keep it quick and easy.
Secret 9: Add Some Fun To It
- Make your forms more exciting by adding a funny quote or a cute question.
- For example, you could ask, “What’s your pup’s favorite treat?” or “Does your cat have any hidden talents?”
2 Examples of Websites That Drive Conversions
All these secrets are lessons learned in my 12 years of designing for small businesses and medium-size agencies! However, any top web design company should know this!
Now let’s look at some real-life websites I’ve recently built, that have mastered the art of conversions. I’ll dive into their stories and discover the special tactics and features that make them so successful. Get ready for some amazing inspiration!
Case Study 1: outlineplanner.com
- This website grow from 0 to 12.000 monthly visitors and 1290 customers in 11 months
- The niche is very narrow: targeting people who are using an iPad for work
- 90% of traffic comes from google (because of the SEO optimization)
- Lead generation: people signup to get my freebies vault to get free digital planners and try the premium digital planners
- Customer conversion: free leads get a 20% discount code to purchase their first planners, and 10% lifetime discount if they create an account.
- The incentive to create an account has resulted in an 80% decrease in time spent with the “guest” customers who have not received the email with links to their planners.
Case Study 2: baielapachet.ro
- This website grew from 0 to 2500 monthly visitors in 9 months (for this particular website it took 5 months for Google to completely index it)
- The website is targeting a narrow niche: people who need to remodel their bathroom without the pain and trouble of buying the materials themselves.
- 80% of traffic comes from google (because of the SEO optimization), while most of the rest of it comes from the Instagram stories.
- Lead generation: people signup to get freebies to help them remodel their bathrooms
- Customer conversion: for this business we decided to give the customers the option to see the ceramic tiles before buying. So we either ship them small samples (free service) or we personally go with them to the customer’s house (paid services)
Building Small Business Website 2024
You’ve unlocked the secrets of a high converting website. Remember, it’s important to create a website that makes people love your business. I highly recommend you to ask for help from a website designer near me or hire a professional freelancer for remote web design services.
Use catchy messages, easy navigation, customer stories, and fun forms.
Take inspiration from amazing websites that have already won people’s hearts. By following these tips, your website will be paw-some, and people will be lining up to do business with you. So, get ready to make your online business shine and watch the love pour in!
With great website optimization comes great business success!
Now go forth, and design a website that will make people fall in love with your business! Or, ask me for web design assistance and let’s get design done.
FAQ | High-Converting Website 2024
Q: What Is A Website That Converts?
A website that converts is a high-converting website that is designed to persuade visitors to take a specific action, such as making a purchase, signing up for a newsletter, or filling out a contact form. Conversion can be measured by the average website conversion rate, which is the average percentage of visitors who take the desired action against the total online visitors.
Q: How Can I Make A High-Converting Website?
To make your website high-converting in 2023 you should focus on a genuine and clear value proposition that communicates the unique benefit your website offers to visitors. Your website design should be responsive, easy to navigate, and aesthetically pleasing. You can also use social proof, such as testimonials or reviews, to build trust with visitors. A clear call-to-action (CTA) button is also important, to directs visitors to take a particular path.
Q: What Is A Landing Page?
Unlike a multi-page website, a landing page is a single web page that is designed to convert visitors into customers or leads. It is typically used in online advertising campaigns, and is optimized for a specific goal, such as collecting email addresses or driving sales. Landing pages are often used in conjunction with CTAs, such as buttons or forms.
Q: What Are Some Examples Of High Converting Website 2024?
Some examples of high-converting websites include Amazon, Airbnb, and HubSpot. These websites use clear value propositions, responsive design, and strategic CTAs to convert visitors into customers or leads.
Q: How Can I Optimize Website Conversion Rate?
To optimize your website for conversion, you should focus on improving your user experience (UX). This includes using clear and concise copy, strategic use of white space, and fast page load times. You can also test different CTAs and website layouts to see which ones perform the best. SEO and email marketing can also be used to drive more traffic to your website.
Q: What Is A CTA?
A CTA, or call-to-action, is a button, link, or form that directs users to take a specific action on your website, such as making a purchase or filling out a contact form. It should be prominently displayed and clearly communicate the benefit of taking action.
Q: What Is Social Proof?
Social proof refers to the psychological phenomenon where people rely on the actions and opinions of others to determine their own behavior and decision-making. It can take various forms such as customer reviews, testimonials, statistics, or endorsements from well-known personalities. Social proof provides people with a sense of reassurance and trust and can influence their perception of a product, service, or idea. It is commonly used in marketing and advertising to increase credibility and persuade people to take action and follow a particular flow.
Q: What Is The Average Website Conversion Rate?
Well, that is difficult to say. However, according to the latest industry surveys, the average website conversion rate is around 2-3 percent. However, this is a rough estimate, and conversion rates may vary drastically depending on the industry, the type of website and the way you’re turning leads into customers. Some high-performing websites can achieve conversion rates of as high as 10-20 percent or more.