So, you’re ready to take your business online and build a brand-new website? That’s fantastic news! Your website is more than just a pretty face. It’s your virtual storefront, your online ambassador, and the key to attracting and converting visitors into loyal customers.
So let’s get straight to the point…
One tiny element that can make or break your website is the Call to Action button (CTA). So I wrote this article on how to craft them effectively to boost conversions and drive your business forward. Let’s dive in!
Let’s clarify it: a CTA is a clear command on a web page that tells the user to take action. Whether it’s making a purchase, signing up for a newsletter, requesting a demo, or contacting you for more information, a well-crafted CTA helps visitors take that desired action. You’ll frequently see this call to action (or command) as a button (“create your bathroom”) that will direct website visitors to the next step.
Why A CTA Button Matters
CTAs are the driving force behind conversions. They are what turns a passive visitor into an engaged customer. They are the secret sauce of an high-converting website!
An effective CTA can significantly increase your website’s goals like: generating leads, making sales, or growing your subscriber list. So, it’s time to pay attention to this little clickable button (with well chosen action words) that any good marketer will use to make users to click and boost conversions rates.
Placement For A Conversions CTA
Location, location, location!
Just like in real estate, where you place your CTAs on your website plays a vital role in driving conversions.
Here are a few key places to consider:
- Place a button above the fold: Position your main CTA where it’s visible without scrolling. Make sure it’s the first thing visitors see when they land on your page.
- Alongside compelling content: When you provide valuable information or showcase your products/services, place relevant CTAs nearby to capture visitors’ attention while they’re engaged.
- Navigation menu: Include CTAs in your navigation menu to encourage visitors to explore specific sections, such as “Join the Vault” or “Request a Quote.”
- Exit-intent pop-ups: When visitors are about to leave your site, trigger a pop-up with a compelling CTA to entice them to stay or take action.
- At the bottom of the page: For those who scroll to the bottom of long sales pages.
Remember, the placement should be natural and intuitive, next to your value proposition, guiding visitors seamlessly towards the action you want them to take.
Good Call-To-Action Button
Now, let’s talk about some winning examples of CTAs that can supercharge your conversions. Take a look at these businesses and see how they’re using a powerful action verb to bring users into their sales funnel:
- “Get FlyingPress” (flying-press.com) – This CTA is simple and direct action to prompt users to download a digital product.
- “Analyze Website” (neilpatel.com) – A CTA that prompts users to find more about their website by using an online tool.
- “Sign up free” (mailerlite.com) – An irresistible CTA that highlights a discount, a free trial or a limited time offer to encourage user to sign up to an online product or subscription based service. Btw, using the word “now” or “free” does not go unnoticed.
- “Create your bathroom” (baielapachet.ro) – Offering the option to customize a service can be a powerful motivator.
- “Join the FREEBIES Vault (worth $97+)” (outlineplanner.com) – Offer your customers free samples, but let them know the value of what they’ll be getting for free.
Worse Call-To-Action Examples
On the flip side, let’s explore some examples of boring CTAs that often go unnoticed. While this may seem good as a secondary CTA, it should be avoided for the primary call to action button.
- “Click Here” – Vague and uninspiring, it doesn’t clearly communicate the benefit or the desired outcome.
- “Submit” – A generic and unappealing CTA that lacks motivation and fails to evoke any excitement.
- “Learn More” – While it’s better than no CTA, this action verb it’s not specific enough and may not entice visitors to take action.
- “Continue” – This CTA is simply too neutral and doesn’t create a sense of urgency or purpose.
Best Practices For Effective CTAs
Together with an optimized page design, crafting an effective main call-to-action button requires a thoughtful approach in order to convince people to click.
Here are a few tips to inspire you adding a CTA that converts:
- Be clear and specific: Use action-oriented language that clearly communicates what the visitor will gain by clicking the CTA.
- Create urgency: Incorporate words like “now,” “limited time,” or “exclusive offer” to create a sense of urgency and encourage immediate action.
- Size and color matters: Make your CTA button color stand out by using a color that contrasts with your website’s design. Use medium and large size buttons for your best CTAs to capture user attention and make your audience to take action.
- Keep it simple: Avoid cluttering your CTA with excessive text or unnecessary elements. Keep it clean, concise, and visually appealing. Also don’t use multiple CTAS, that will confuse the user! One CTA button is always better than multiple calls to action.
Test A Landing Page CTA
Testing and optimizing your primary CTA is crucial to maximize the effectiveness. Here’s how you can do it:
- A/B testing: Create multiple versions of your CTA and test them against each other to see which one performs better.
- Tracking and analytics: Use tools like Google Analytics to monitor how well your CTAs are performing and make data-driven decisions.
- User feedback: Pay attention to your users’ feedback and behavior to identify any pain points or areas for improvement.
Call To Action Button Take-Away
Look over your website. How is your CTA performing? Do your users know what to do next? What they expect when they click on your simple cta?
The web design process is not an easy task. This little call to action button is the secret sauce that can make or break your online business. By understanding what a CTA is, why using a CTA, where to place it, and how to craft it effectively, you’ll be well on your way to boosting conversions and driving your business forward.
So, whether you hire a web design company or design a website without code (DIY) don’t overlook those little buttons and action words – give them the attention they deserve, and watch your website thrive.
Best of luck on your digital journey, and add the perfect CTA to your small business tools list that will lead you to success!